Pos & Retail
The shop as a stage – The staging of worlds of experience at the POS has gained significantly in importance in recent years.
Professionally designed sales rooms transfer image and atmosphere to the goods. The design concept is based less and less on the device, but on the person himself. His behavior, his orientation in the sales area, his focus points, distractions and steering are the focus.
The business becomes an experience, a world of dramaturgy – the stage for the staging of brands and goods.
Digital large screen printing and digital media are indispensable for these stage designs today. The endless possibilities, the environmentally friendly processes and the flexibility in transport and assembly have replaced previous technologies. Marx & Moschner has developed a special range of solutions for these changes and the resulting opportunities.