The shop as a stage: In recent years, the staging of realms of experience at the point of sale (PoS) has become increasingly important.
Professionally designed sales rooms transfer an atmosphere and image to the merchandise. Here the trend is for design concepts to be based less on the facility, and more on human beings themselves. The focus is on people’s behaviour, orientation in the sales room, and points of interest, as well as on diverting and directing their attention.
The shop is transformed into an experience, a theatrical world – a stage for presenting brands and merchandise. Today digital large-format printing and digital media are indispensable for these stage sets. Previous technologies have been superseded due to the infinite possibilities, environmentally friendly procedures, and flexibility in transport and assembly that are associated with digital processes. These changes and the opportunities arising from them have inspired Marx & Moschner to develop a special range of solutions.